Territory Sales Representative

About Us:
Shannon Brewing Company brews all natural, beautiful, wholesome, easy-drinking beer. We fire-brew our award-winning beer with pure spring water, whole grain, whole flower hops, and a whole lotta love.

Shannon Brewing Company fosters a team environment. We lend a hand with anything that needs to be done and support each other to ensure the brewery is successful. Come help us grow!

About the Position:
This position is based in DFW. The Territory Sales Representative will report directly to the brewery Sales Manager and be one of our primary brand representatives. He or she will be responsible for managing all aspects of our outside sales process within the assigned territory.

The Ideal Candidate:
The ideal candidate will have at least two years of applicable beer sales experience and a passion for the brewing industry. He or she will have a strong background in sales, sales marketing, and fulfillment. The ideal candidate will have a passion for solving problems and creating value for the company and its customers. This person will represent the brewery within the industry.

Job Purpose:
The Territory Sales Representative’s primary job purpose includes new business development for all on- and off-premise accounts, event management, new product education, and sales, SBC account management, merchandising management, product quality assurance at all accounts, accurate accounting of brewery assets and finished goods, and ensuring the brewery is represented in a professional manner. The Territory Sales Representative will participate in brewery tours, festivals, sales promotions, samplings, and other outside activities.

The Territory Sales Representative’s primary responsibility will be to run the brewery’s outside sales effort as a profit center, including all sales, marketing, promotions, and events. This is a hands-on position — requiring the representative to personally work the assigned territory. The Territory Sales Representative’s responsibilities include but are not limited to:

  • Foster, develop and protect the Shannon Brewing Company brand.
  • Develop and execute the brewery’s sales strategy based on sound business practices and KPIs of similarly sized businesses.
  • New business development for all appropriate on-premise and off-premise accounts.
  • Outbound calls to new and existing accounts.
  • Maintain a thorough knowledge of Shannon Brewing Company products, processes and brand differentiators.
  • Represent the brewery as a brand ambassador when needed.
  • Represent the brewery at festivals, beer dinners, tastings, and similar events.
  • Develop and maintain positive relationships with all appropriate purchasing contacts.
  • Develop and manage marketing strategy, including on- and off-premise POS and promotions.
  • Investigate and resolve all customer problems.
  • Sell in and conduct training programs with retailers, restaurateurs, and consumers on Shannon Brewing Company brand differentiators.
  • Foster a positive image for Shannon Brewing Company and maintain high ethical standards.
  • Execute the on-premise and off-premise sales strategy.
  • Execute the on-premise and off-premise fulfillment strategy.
  • Deliver on sales plan that will meet sales goals while simultaneously delivering on Shannon Brewing Company’s “wholesome” brand promise.
  • Manage pricing, promotions, inventory, allocated products, and new item introductions.
  • Pro-actively manage customer expectations and resolve any customer issues immediately by investigating problems and developing/documenting solutions.
  • Contribute to the success of the sales team by accomplishing individual & team sales goals and lead with the creation and implementation of new ideas.
  • Identify market-pricing opportunities and make recommendations including objectives for any change proposed.
  • Answer inbound sales calls as appropriate.
  • Enter appropriate data into the CRM software system.
  • Oversee cost control and profitability for all outside sales.
  • Oversee inventory of assigned beer, merchandise, and supplies for the sales team.
  • Responsible for merchandising of accounts.
  • Manage all marketing, tasting, sampling and sales support for the assigned territory.
  • Work with the sales manager and brew team to prepare forecasts and monthly/annual sales projections for the sales team.


  • Guarantee + Commission
  • Mileage Stipend
  • Phone Stipend


  • Health Insurance Stipend
  • Paid Vacation per Employee Handbook
  • Monthly Beer Allotment
  • Daily Shift Beer

Desired Skills and Experience:

  • A minimum of two years experience in beer sales and/or distribution
  • Two or more years’ experience managing sales and/or brands
  • Strong understanding of beer distribution strategies
  • Highly developed technical skills – proficient in Microsoft Office (Outlook, Excel, Powerpoint, and Word)
  • Previous sales experience to include: setting, managing and exceeding sales goals; prospecting; negotiating; and closing skills
  • Possess an entrepreneurial spirit and passion for beer
  • High energy and engaging personality
  • Product knowledge, sales presentation, relationship building, and territory management
  • Strong work ethic. The ability to work autonomously and as part of a team
  • A college degree is preferred but not necessary
  • Strong connections within the craft & specialty beer community
  • Possess a thorough grasp of cost structures, supply chain logistics, and margin management
  • Excellent leadership capabilities with strong presentation and interpersonal skills
  • Strong organizational and multi-tasking capabilities, strong communication skills; verbal, listening and written

Some evening and weekend work is required.

If you wish to be considered for this position, send a cover letter, résumé and compensation goals to:

Shannon Brewing Company
818 North Main Street
Keller, TX 76248
Or email to info@ShannonBrewing.com